![]() ![]() The music video for “9 Lives” trended immediately in the top 5 on YouTube, where it remained all week, and YouTube highlighted it with billboards in Los Angeles, New York, and Atlanta. In addition, the song was added to all flagship hip-hop playlists, including Spotify’s RapCaviar, Apple Music’s Rap Life, and Amazon’s Rap Rotation. Spotify instantly promoted by giving him the coveted NMF Billboard in Time Square. Right out of the gate, It’s Not Me It’s You has pushed DDG up to new heights. Reflecting on his journey to stardom, his metamorphosis into a Platinum-selling hitmaker is explored in detail, giving an intimate look into his family life and struggles that manifest into an inspiring “rags to riches” story. “ 9 Lives” featuring Polo G and NLE Choppa, which had a music video release in tandem with the album last week, highlights this effortlessly. ![]() It’s easy to see why the rising star is approaching 1 billion streams across platforms: It’s Not Me It’s You is an album with a firm grasp of the current hip-hop landscape, boldly shaking up the establishment with sheer bravado and boundless vulnerability. Read Also: Ama Slay flexes on her haters with ‘Far Away’Īs always, DDG infuses stories of hard knocks with wisdom, charm and a cacophony of different influences including blues, R&B and the spitfire rap that he’s made his calling card. The new tracks only further prove DDG’s cultural impact. While DDG’s first-ever project Take Me Serious was a plea for acceptance as a serious music artist, and his 2021 collaborative mixtape Die 4 Respect with producer OG Parker was a reminder that DDG’s mainstream prominence was imminent, the aptly titled It’s Not Me It’s You sees DDG leveling up, getting braggadocios and asking those that have doubted him to take an introspective look inside if they haven’t jumped aboard the DDG train yet. Released last week, It’s Not Me It’s You is an unfiltered rumination on relationship and newfound success. BLACC ZACC BACK 2 BACK FULLCheck out the full tracklisting below and get the deluxe edition of the album HERE via Epic Records. The deluxe edition of the album features four new songs, including collaborations with the likes of Offset, Coi Leray, and Lakeyah. ![]() Today, breakout Pontiac, MI rapper DDG follows up his buzzing new album It’s Not Me It’s You with a deluxe repackaging. ![]()
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